Seven Ways To Create A Successful Mobile App Strategy
Apps are now so common that companies no longer have to find a trade-off between creating them or investing in more mobile-responsive websites.
2021 Will Be the Year of Mobile Apps – Go Forth and Build Yours
If you align your marketing and digital strategies around mobile apps for 2021, you will have a competitive advantage over brands that do not.
How Google Paid Search Can Save Your Small Business from Extinction
COVID has created some unique circumstances that affect small businesses particularly hard when it comes to reaching customers. There are three ways paid search can help.
Brands, Reputation Matters. Manage Yours Better.
Anand shares with Medium publication,The Innovation, why every customer matters and provides ways companies can better manage their reputation.
Embrace Feedback - the Gift That Keeps on Giving
Anand offered his perspective on why great leaders must give employees actionable, detailed, frequent feedback they can absorb easily and use immediately.
Online Customers Are More Than Intent Data
Anand shared some insight on why retailers can’t ignore how customers’ emotions have impacted buying patterns and advertising campaign efficacy during the pandemic.
Five Criteria For Starting A Platform Marketplace
Platform businesses are new-age online marketplaces that are disrupting established models for rides, deliveries and accommodation, or traditional companies like Walmart that are looking to shift their operating model to a platform-based approach.