Media

Seven Ways To Create A Successful Mobile App Strategy

Apps are now so common that companies no longer have to find a trade-off between creating them or investing in more mobile-responsive websites.

2021 Will Be the Year of Mobile Apps – Go Forth and Build Yours

If you align your marketing and digital strategies around mobile apps for 2021, you will have a competitive advantage over brands that do not.

Do You Know How Customers Shop?

You Should - It's Important

Anand shares with Medium publication, The Innovation, why behavioral customer segmentation is critical for retail survival.

How Google Paid Search Can Save Your Small Business from Extinction

COVID has created some unique circumstances that affect small businesses particularly hard when it comes to reaching customers. There are three ways paid search can help.

Brands, Reputation Matters. Manage Yours Better.

Anand shares with Medium publication,The Innovation, why every customer matters and provides ways companies can better manage their reputation.

Your Chief Digital Officer Can't Be an Afterthought Anymore

Anand posits that the digital experience a company provides is more important than ever — so is digital leadership.

Your Business Is Digital

In this podcast Anand discusses what it means to successfully do business in a competitive, primarily digital marketplace.

Embrace Feedback - the Gift That Keeps on Giving

Anand offered his perspective on why great leaders must give employees actionable, detailed, frequent feedback they can absorb easily and use immediately.

Online Customers Are More Than Intent Data

Anand shared some insight on why retailers can’t ignore how customers’ emotions have impacted buying patterns and advertising campaign efficacy during the pandemic.

Five Criteria For Starting A Platform Marketplace

Platform businesses are new-age online marketplaces that are disrupting established models for rides, deliveries and accommodation, or traditional companies like Walmart that are looking to shift their operating model to a platform-based approach.